Posts Tagged ‘Promotion’

Ben Barnes talks Promotional Tours and Prince Caspian

Friday, June 19th, 2009

Ben Barnes is a very down to earth guy, and provides a really good example of what he went through on the promotional tour for Prince Caspian.  He mentions New York, where I saw him about four out of the seven days that I was there, and sometimes twice in one day, so I can attest to what he says about his experience there.

It can be hard work being a Hollywood hero. Just ask Ben Barnes, a.k.a. Prince Caspian, star of the billion-dollar-grossing Chronicles of Narnia franchise.

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Mark Johnson talks Prince Caspian’s Promotion Problems

Monday, May 25th, 2009

Producer Mark Johnson has spoken about how they were putting the promotion together for Prince Caspian and what thoughts they had for how to capture a wider audience for the film than the first had.

When Mark Johnson was producing “The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe,” released in 2005, he and Walt Disney Pictures were careful to hew to a PG rating.  ”We were always concerned that we didn’t want to make it too young, and were worried in our campaign about exposing some of the talking animals. We thought an older audience might say it’s just for little kids,” Johnson said.

He found the problem reversed for last year’s film sequel, “Prince Caspian.”  ”The second was accused of being too old. What happened [is that] it was less about the Narnian creatures than human creatures,” Johnson said.

The second film grossed $420 million at the global box office, while the first raked in $745 million.

Disney Promotes Narnia by offering Free Subway Fare

Wednesday, November 26th, 2008

Disney says it will offer free subway rides to strangers across the United States to celebrate the DVD and Blu-Ray release of “Prince Caspian.”

The second installment of “The Chronicles of Narnia” franchise is to be released in those formats Dec. 2.

Much like in the film when the Pevensie kids are transported to the magical land of Narnia while waiting for the subway, Walt Disney Studios Home Entertainment hopes to spread a little of that same magic in the subway as commuters are transported to their destinations the morning of Dec. 2.

During the morning hours (approximately 7 a.m.-9 a.m., though it may vary by market) in each participating market, commuters who enter a designated subway terminal on Dec. 2 in Atlanta, Boston, Chicago, Miami and San Francisco may have the opportunity to ride for free. Commuters need only to look for signage and street teams to receive their free ticket.

New Prince Caspian Promotional Images

Thursday, March 6th, 2008

SpoilerTV has been able to obtain some new exclusive promotional pictures for the new The Chronicles of Narnia: Prince Caspian movie.

Narnia: The Lion, the Witch and the Wardrobe promotion enchants D.C. library

Wednesday, November 2nd, 2005

A faun carrying an umbrella. A queen in a sledge. A magnificent lion.

The images appeared in the mind of British writer C.S. Lewis more than 50 years ago, prompting him to write “The Lion, the Witch and the Wardrobe.” The novel about the Pevensie children, evacuated to the countryside from World War II London, and their discovery of the magical land of Narnia on the other side of a wardrobe, has captivated generations of children and adults.

Those characters and more were on stage at the Martin Luther King Jr. Library on Tuesday as part of an exhibit to promote the upcoming Walt Disney Pictures/Walden Media film “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe,” due to open in theaters Dec. 9