Fox/Walden Media and Kellogg’s Team Up for Apple Jacks Magician’s Nephew Promo (April Fools!)


As we all know, The Magician’s Nephew is now in production.  As a part of every movie, marketing is needed, and when there is a fit, you take it and run with it.  In this case, Kellogg’s Apple Jacks cereal appears to be the perfect fit, for both the film and as a part of your balanced breakfast.

In the book, as well as the film, magical green and yellow rings are the doorway to the Wood Between Worlds, which eventually leads to Narnia.  The breakfast cereal, as you can see, is made up of green and orange rings: a near perfect fit.  As part of the promotion, they may even change the orange rings to limited edition Magician’s Nephew yellow, though that would require a slight change in the formula.

Get ready to make Narnia a part of your breakfast, with Magician’s Nephew style Apple Jacks cereal, from Kellogg’s.  Free Guinea Pig stuffed toy in every box.

Read more about it here!


16 Responses to “Fox/Walden Media and Kellogg’s Team Up for Apple Jacks Magician’s Nephew Promo (April Fools!)”

  1. Daniel James says:

    That’s genius! It’s a fantastic marketing move by the producers.

    Woah, what’s that picture on the box? Is it from The Magician’s Nephew movie?? Somebody with photo analyzing software, please find out what it is!!

  2. Luke says:

    lol…Happy April Fools Day Narnia Fans! I wasn’t fooled this year haha. This one’s good, but not as good as the “Tilda Swinton’s going to have a cameo in Voyage of the Dawn Treader” joke.

    Oh wait…she did. :-) :-)

    Maybe make a post saying Jessica Alba will play Polly/Jill in the next one?

  3. Only two this year?

    Makes it more subtle :)

    However, what gave it away for me this time was first seeing Justin Beiber and The Matrix in the same post on Matrixfans!

  4. Kristin says:

    I don’t even eat cereal, but I’ll buy a box just for the guinea pig toy! =)

  5. toby says:

    Last year it was Justin Bieber as Digory…good joke

  6. Dylan says:

    Free guinea pig in every box lmao!

  7. caleb says:

    April fools jokes are the best ideas you’ll ever hear!

  8. Dacio says:

    Nice jokes this years, NarniaFans xD

  9. Rachel says:

    haha I knew it! you didn’t fool me this time!! =P anyway I was looking forward to reading your joke after what you did in 2011. it was genius!!!

  10. Fireflower says:

    I would buy those just for the guinea pig toys! :D You guys always come up with the best April Fool’s jokes!

  11. Emily Anne says:

    ARGHH! I’m so gullible! i hate april fool’s! (not really, just venting my anger that they’re going no where with the rest of the movies!)

  12. Not Of This World says:

    Actually green and yellow apple jacks for MN would be kind of cool :-)

  13. Benisse says:

    I liked the bit about the yellow and green rings. Thanks for the laugh!

  14. snigdha!! says:

    sooo….next is magicians nephew??? yuppiee!!

  15. Tarwe, the Narnian Elf says:

    Hahaha! Who thought of the Apple-Jacks/green-and-yellow-rings connection? Very good! :-D Who knows? Maybe Apple Jacks will like your idea and run with it? ;-)

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